Cruelty for Clicks

From puppies tied up for fake ‘rescues’ to baby monkeys tormented for entertainment, animal abuse is being staged, sold and shared across some of the world’s largest platforms. True crime meets investigative journalism in Cruelty for Clicks, a documentary that follows a global network of investigators, attorneys, psychologists and advocates working to expose the people and systems behind the posts.

The film reveals how apparently ‘cute’ content can hide suffering, how staged rescues are engineered for engagement, and how encrypted chatgroups traffic illegal ‘crush’ videos. Despite protests, petitions and a lawsuit against YouTube, abusive material continues to evade moderation and earn attention and money.

Yet the story is not without hope. Mini, once exploited as a YouTube ‘star,’ is rescued and returned to the wild. Tigers and other exotic animals find refuge at a sanctuary. Investigations help law enforcement identify perpetrators, leading to arrests and prison sentences. Viewers will learn how to identify animal cruelty behind the clever facades, and what to do when they see it.

The Rise of Jordan Peterson

With incredible exclusive access, The Rise of Jordan Peterson after he took a public stance against trans human rights legislation in Canada in late 2016 rising to meteoric global fame for denouncing political correctness.

Jordan Peterson gives a behind-the-scenes glimpse into the firestorm sparked by provocative professor and best selling author Filmmaker Patricia Marcoccia follows psychology professor Jordan Peterson as he navigates his way through the biggest controversy of his career. With candid interviews and unparalleled access to Peterson, his family, and to transgender and social justice activists who opposed his views, the documentary provides a fascinating look at this internationally scrutinised dispute.

Sparking both outrage and support, Peterson’s criticisms of Canada’s policies to enforce legal rights for non-binary gender identification were met with protests and calls for his dismissal from his tenured university position, as well as an outpouring of social and financial support for his public commentary on the underlying dangers of cultures becoming too politically correct.

Peterson quickly became a rorschach test for society: he was denounced as transphobic and bigoted by some, and praised as a hero for civil liberties by others. His public lectures, which were critical of social trends to tow the politically correct line, quickly transformed him into a famous public intellectual, internationally best-selling author and an academic rock star who tours sold-out venues around the world.

This film takes an unprecedented look at Jordan Peterson and explores the tension between free speech and hate speech, exploring points-of-view of those on both sides of this heightened debate.

To rent or buy, visit Vimeo,  iTunes, Amazon or Google Play.

100 Million Views

With dark humour and caustic wit, 100 Million Views uncovers the truth about a platform that promised transparency and democracy, but hides an exploitative, censored and unaccountable underbelly.

After years making Youtube videos without success, Itamar Rose sets out on a mission – to discover the secrets of what makes a video go viral. Along the way he meets with YouTube stars past and present, from early viral sensations such as ‘The Double Rainbow’ and ‘David After Dentist’ to the modern breed of Influencers who have fine tuned the art of audience building, algorithmic tampering and fan engagement.

Itamar’s mission pulls back the curtain on an industry where even the viral success stories begin life with views bought from ‘click farms’, experts explain to us how success still depends on marketing experience and partnerships beyond the reach of ordinary YouTubers, boot camps train the next generation of fame hungry children and even the most unassuming creators are drawn into cynical practices that reward ‘gaming the system’.

As we go deeper, YouTube stars fall by the wayside exhausted by the demands to constantly create and ‘feed the beast’ or disappear from the rankings, and Itamar himself is ejected from a YouTube event for asking difficult questions.

While Itamar’s journey takes him into the heart of the YouTube machine, difficult questions emerge about how exactly this platform that was supposed to give everyone a voice, has evolved.

Mad As Hell

The Young Turks, one the most popular online news show in the world, has amassed a YouTube network of over 2.4 million subscribers and 2 billion views. But that wasn’t always the case.

MAD AS HELL documents the tumultuous, at times hilarious and altogether astonishing trajectory of Cenk Uygur, The Young Turks’ main host and founder, as he traverses from unknown Public Access TV host to internet sensation by way of YouTube. When he ventures into national television by landing the 6 PM time slot on MSNBC, Cenk’s uncensored brand of journalism is compromised as he becomes a thorn in the side of traditional news media; his unwavering dedication to speaking the truth puts him at the nexus of the battle between new and old media, and makes MAD AS HELL not only entertaining, but incredibly timely as well.