Tag Archives: narcissism

100 Million Views

With dark humour and caustic wit, 100 Million Views uncovers the truth about a platform that promised transparency and democracy, but hides an exploitative, censored and unaccountable underbelly.

After years making Youtube videos without success, Itamar Rose sets out on a mission – to discover the secrets of what makes a video go viral. Along the way he meets with YouTube stars past and present, from early viral sensations such as ‘The Double Rainbow’ and ‘David After Dentist’ to the modern breed of Influencers who have fine tuned the art of audience building, algorithmic tampering and fan engagement.

Itamar’s mission pulls back the curtain on an industry where even the viral success stories begin life with views bought from ‘click farms’, experts explain to us how success still depends on marketing experience and partnerships beyond the reach of ordinary YouTubers, boot camps train the next generation of fame hungry children and even the most unassuming creators are drawn into cynical practices that reward ‘gaming the system’.

As we go deeper, YouTube stars fall by the wayside exhausted by the demands to constantly create and ‘feed the beast’ or disappear from the rankings, and Itamar himself is ejected from a YouTube event for asking difficult questions.

While Itamar’s journey takes him into the heart of the YouTube machine, difficult questions emerge about how exactly this platform that was supposed to give everyone a voice, has evolved.

Why I’m Not On Facebook

One man’s soul searching decision on whether or not he should join Facebook sets him off on an epic journey of self-discovery as he weighs the pros and cons of becoming a member of the world’s largest social network.

From long lost high school friends who use it to stay in touch with classmates, to the pick-up artist who trolls the site to score with women, to the criminal who tracks your every movement to know when to rob your house, the best and worst of Facebook is on display. We meet couples bought together using the site, and those driven apart, people who are addicted to its charms and even the Winklevoss twins, the co-creators of Facebook.

Blending interviews with news clips, TV shows and other archival footage, Brant Pindivic documents his search for the meaning of Facebook with a storytelling style that is both personal and endearing, throwing up surprises through out his journey.

The deeper he explores the social network’s vice like grip on those who use it the more he realizes the answers to its popularity lie within.   Whether you’re a fan of Facebook or not, this is one film that is funny, fascinating and a must for anyone wondering what everyone is talking about.