One man’s soul searching decision on whether or not he should join Facebook sets him off on an epic journey of self-discovery as he weighs the pros and cons of becoming a member of the world’s largest social network.
From long lost high school friends who use it to stay in touch with classmates, to the pick-up artist who trolls the site to score with women, to the criminal who tracks your every movement to know when to rob your house, the best and worst of Facebook is on display. We meet couples bought together using the site, and those driven apart, people who are addicted to its charms and even the Winklevoss twins, the co-creators of Facebook.
Blending interviews with news clips, TV shows and other archival footage, Brant Pindivic documents his search for the meaning of Facebook with a storytelling style that is both personal and endearing, throwing up surprises through out his journey.
The deeper he explores the social network’s vice like grip on those who use it the more he realizes the answers to its popularity lie within. Whether you’re a fan of Facebook or not, this is one film that is funny, fascinating and a must for anyone wondering what everyone is talking about.