Tag Archives: rich

100 Million Views

With dark humour and caustic wit, 100 Million Views uncovers the truth about a platform that promised transparency and democracy, but hides an exploitative, censored and unaccountable underbelly.

After years making Youtube videos without success, Itamar Rose sets out on a mission – to discover the secrets of what makes a video go viral. Along the way he meets with YouTube stars past and present, from early viral sensations such as ‘The Double Rainbow’ and ‘David After Dentist’ to the modern breed of Influencers who have fine tuned the art of audience building, algorithmic tampering and fan engagement.

Itamar’s mission pulls back the curtain on an industry where even the viral success stories begin life with views bought from ‘click farms’, experts explain to us how success still depends on marketing experience and partnerships beyond the reach of ordinary YouTubers, boot camps train the next generation of fame hungry children and even the most unassuming creators are drawn into cynical practices that reward ‘gaming the system’.

As we go deeper, YouTube stars fall by the wayside exhausted by the demands to constantly create and ‘feed the beast’ or disappear from the rankings, and Itamar himself is ejected from a YouTube event for asking difficult questions.

While Itamar’s journey takes him into the heart of the YouTube machine, difficult questions emerge about how exactly this platform that was supposed to give everyone a voice, has evolved.

The Price of Fairness

Why do we accept huge levels of inequality and social injustice? This is one of the central questions that The Price of Fairness sets out to answer, beginning with a surprising set of social experiments in Norway, which suggest that our willingness to support systems of inequality is far greater than we are often prepared to admit.

In Atlanta, we take a different look at fairness, from the perspective of a group of capuchin monkeys. Behavioural scientist Sarah Bronson’s work with the monkeys questions the idea that we have an evolutionary tendency towards selfish behaviour. Could it be that the outrage we feel towards systems of inequality have roots in our human need for cooperation? 

We visit Costa Rica and Iceland to see how whole economies have been engineered to function with greater ‘fairness’, and the US where systematic racial injustices have tested many of their citizens hopes for a fairer justice system.

From the caste-biased villages of India to the race-sensitive streets of Ferguson, Missouri, this documentary explores our understanding of fairness and what it takes to change an unfair system.

Touching on issues of economic, political, racial and gender inequality, this film offers a thought-provoking and timely look at what fairness really means to us.